IP in Transformation: Ruud Peters on Strategy Value and Age of AI

About this Interview

How Patents Became a Managing Board Agenda Item at Siemens

What does it take to turn IP from a specialist function into a strategic business force, and is the IP profession ready for what comes next?

In this candid conversation, former Philips Chief Intellectual Property Officer Ruud Peters shares lessons from decades of transforming how businesses think about and use intellectual property.

Discover why IP leaders need to speak the language of business, why proactive portfolio management matters more than patent volume, how patent pools evolved to solve real-world licensing challenges, and which skills tomorrow’s IP professionals will need.

Ruud also looks ahead to AI and asks some fundamental questions for the IP community: What happens to inventive step when inventors routinely use AI? Will expertise become democratized? And could AI ultimately force us to rethink the patent system itself?

As Ruud puts it: “AI will transform the whole IP system.”

If you work in IP, innovation, R&D or technology strategy, this is a conversation you won’t want to miss.

Holger Zimmer, Global Director Strategic Communications and Partnerships
Ruud Peters, Co-Director, CIP, University of Gothenburg, and former Head of IP at Philips

Artificial intelligence
Patents
IP strategy
Responsible innovation