Brands are built on trust. People need to feel assured that every interaction with your brand is 100% authentic, but that’s harder than ever to ensure. With eCommerce and social media permeating almost all aspects of our society, the online consumer base is snowballing. Along with this comes the rise of online brand abuse and the need for online brand protection. As eCommerce technology has evolved, so have the infringers. Brands cannot rely on traditional IP protection and defense methods to safeguard their brand and ensure a safe online experience for their customers.
Using all the elements of a modern marketing campaign, bad actors employ multiple means to disrupt your customers’ buying journeys. They construct sophisticated abuse networks using your brand as bait.
Rogue websites are just the tip of the iceberg.
Traditional brand protection only has a limited impact in lowering the risk of exposure and will only temporarily suppress these risks rather than completely mitigate them. It mainly involves one-off detections and a whack-a-mole type approach to fraud detection. Most of these detections are conducted manually, take much longer, and are prone to missing relevant cases. In contrast, the modern online brand protection approach is highly customizable and delivers broad and visualizable results, making it easier to spot focused attacks and prevent further exposure of your brand and its customers. By employing modern online brand protection technology, you can ensure sustained and robust mitigation of brand abuse. Here are some features that define modern brand protection solutions:
Brands operating in such vulnerable markets with traditional brand protection strategies in place are at significant risk of causing severe damage for themselves and their customers. While customers lose money and are subjected to frustrating experiences, brands suffer both direct and indirect losses. They often spend hours of customer service time trying to help confused consumers. Additionally, their reputation suffers, too, in the mind of their loyal customers and in the public eye as news of their losses appears around the internet and media. It is hence important that brands switch their tactics and adopt modern-day solutions that offer a proactive and systematic approach to battling brand abuse, by using online brand protection services like LexisNexis Brand Protection.
Use this FREE brand protection checklist to find out if your brand is set up to withstand risks from bad actors.
Learn how we use advanced machine learning to link visible and non-visible digital markers, uncovering entire abuse networks and accelerating the review, triage, and prioritization of brand abuse.
